“Want to Learn How to Turn Instagram Into a Long-Term Profit-Pulling Machine… The Right Way?” If you want to avoid building an Instagram profile the wrong way, continue on… It’s no secret that Instagram has grown to be a powerful social media platform. In fact, even Facebook saw the opportunity and bought the company out in its early stages. This means more opportunity for you as an advertiser and brand. But like any other social platform, Instagram has its own atmosphere. There’s a way to do things and there’s a way not to do them.