Sales of information products continue to increase year after year. This is because people will always have pain points that need to be solved or relieved. Even you and I, we’ve all searched for answers on Google. Sometimes those answers come in the form of blog posts, YouTube videos, podcasts, PDFs, or some other format.

Most of the time, however, the answers are scattered all over the web, and you’d have to do plenty of searches in order to see the whole picture, or the complete answer, to your pain point!

Info products provide people a method of getting their answers in one place. This means they no longer have to do countless searches on Google only to find tidbits of information here and there.

Info products present the answer to people’s problems in an easy to digest format and easily accessible location. For this convenience, people are willing to pay you money. It’s up to you to find what people are searching for, and present your solution in a nice package.